Leerdammer | Sliced cheese
Food & packaging photography
The brief was to show Leerdamer in everyday use emphasising on the brand while looking for a more stylised outcome. We made use of the colour yellow which is an important part of the brand identity. Using yellow as our main background colour made others colours pop out and we could achieve a more graphic outcome.
Graphic food photography works very well with products like Leerdamer which have iconic packaging, a strong brand identity and intrinsic graphic elements, in this case holes.